{"id":559,"date":"2025-05-14T08:46:47","date_gmt":"2025-05-14T08:46:47","guid":{"rendered":"https:\/\/musixp.com\/about\/"},"modified":"2026-03-09T16:33:37","modified_gmt":"2026-03-09T16:33:37","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/musixp.com\/en\/a-propos\/","title":{"rendered":"Thibaut Gerhardt – Expert en Strat\u00e9gie Musicale | MusiXP"},"content":{"rendered":"
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\u00ab\u00a0Building bridges between musical emotion and brand strategy, that\u2019s where it all starts\u00a0\u00bb<\/span><\/strong><\/em><\/p>\n

–<\/p>\n

With almost 20 years in the music industry, I blend artistic vision and strategic expertise.<\/span><\/strong><\/p>\n

Holding a Sound Engineering degree and a Master\u2019s from a leading business school, I held key marketing and promotion positions at Universal Music France before serving as Managing Director of Decca Records (Blue Note, Deutsche Grammophon, Decca Classics, ECM, Verve) and subsequently Polydor. I recently expanded my expertise through Executive Education at ESSEC, focusing on the luxury sector and the challenges of Artificial Intelligence.<\/span><\/p>\n

Throughout my career, I have spearheaded the development of top-tier artists in both French and international markets, including Stromae, Yodelice, Thomas Dutronc, Norah Jones, Gregory Porter, Melody Gardot, Ibrahim Maalouf, H\u00e9l\u00e8ne Grimaud, Max Richter, Agn\u00e8s Obel, Lorde, Seal, Ariana Grande, Taylor Swift, Texas, The Rolling Stones, and many others.<\/span><\/p>\n

A musician, composer, and arranger since childhood, I now place this dual creative and strategic expertise at the service of brands and agencies to craft unique, tailor-made, and meaningful sonic experiences.<\/span><\/a><\/p>\n

Thibaut Gerhardt \u2013 Founder & CEO, MusiXP<\/span><\/em><\/p>\n<\/div>\n\n\n\n

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\u00ab\u00a0Cr\u00e9er des ponts entre l\u2019\u00e9motion musicale et la strat\u00e9gie de marque, c\u2019est l\u00e0 que tout commence\u00a0\u00bb – Avec pr\u00e8s de 20 ans d’exp\u00e9rience au coeur de l’industrie musicale, je conjugue vision artistique et expertise strat\u00e9gique. Titulaire d\u2019un dipl\u00f4me d\u2019ing\u00e9nieur du son compl\u00e9t\u00e9 par un master en \u00e9cole de commerce, j’ai occup\u00e9 des postes cl\u00e9s en […]<\/p>\n","protected":false},"author":1,"featured_media":4717,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-559","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nThibaut Gerhardt - 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