« Building bridges between musical emotion and brand strategy, that’s where it all starts »

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With almost 20 years in the music industry, I blend artistic vision and strategic expertise.

Holding a Sound Engineering degree and a Master’s from a leading business school, I held key marketing and promotion positions at Universal Music France before serving as Managing Director of Decca Records (Blue Note, Deutsche Grammophon, Decca Classics, ECM, Verve) and subsequently Polydor. I recently expanded my expertise through Executive Education at ESSEC, focusing on the luxury sector and the challenges of Artificial Intelligence.

Au cours de ma carrière, j’ai piloté le développement d’artistes de premier plan sur les marchés français et internationaux, tels que Stromae, Yodelice, Thomas Dutronc, Norah Jones, Gregory Porter, Melody Gardot, Ibrahim Maalouf, Hélène Grimaud, Max Richter, Agnès Obel, Lorde, Seal, Ariana Grande, Taylor Swift, Texas et bien d’autres.

A musician, composer, and arranger since childhood, I now place this dual creative and strategic expertise at the service of brands and agencies to craft unique, tailor-made, and meaningful sonic experiences.

Thibaut Gerhardt – Founder & CEO, MusiXP