« Building bridges between musical emotion and brand strategy, that’s where it all starts »

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With nearly 20 years of experience at the heart of the music industry, I combine artistic expertise with strategic vision.

Holding a Sound Engineering degree and a Master’s from a leading business school, I held key marketing and promotion positions at Universal Music France before serving as Managing Director of Decca Records (Blue Note, Deutsche Grammophon, Decca Classics, ECM, Verve) and subsequently Polydor. I recently expanded my expertise through Executive Education at ESSEC, focusing on the luxury sector and the challenges of Artificial Intelligence.

Throughout my career, I have led the development of leading artists across the French and international markets, including Stromae, Yodelice, Thomas Dutronc, Norah Jones, Gregory Porter, Melody Gardot, Ibrahim Maalouf, Hélène Grimaud, Max Richter, Agnès Obel, Lorde, Seal, Ariana Grande, Taylor Swift, Texas, and many others.

With MusiXP, I create unique, tailor-made and meaningful sound experiences for brands and agencies.

Thibaut Gerhardt – Founder & CEO, MusiXP